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WSJ. Style

Why Blue (and Brown) Are Missing in M&M's Naturally-Dyed Mix

Jul 6, 2026 · 0:02:03
AI Summary
  • Mars is releasing naturally-dyed M&M's, moving away from artificial colors.
  • The new blend will not include blue or brown M&M's due to natural dye limitations.
  • The company explored challenges in creating natural blue and brown dyes at their Kansas factory.

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