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Entrepreneurial Thought Leaders (ETL)
Entrepreneurial Thought Leaders (ETL)

Jennifer Aaker (Stanford University, GSB) - How Ideas Take Flight

Nov 17, 2010 · 00:59:26
✨ AI Summary
  • Jennifer Aaker explains how ideas gain momentum and build engagement.
  • Connects happiness, meaning, and social media campaign success.
  • Offers examples of effective viral campaigns and storytelling.

Guests on This Episode

HF
How Ideas Take Flight
1 podcast appearance

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