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Masters of Scale
Masters of Scale

Nike’s Phil Knight: How to sell without selling

Nov 15, 2022 · 00:36:18
AI Summary
  • Nike co-founder Phil Knight on branding through identity and market matchmaking.
  • Focus on creating excellent products for a specific target audience.
  • Avoiding forcing products and aligning with brand ethos for success.

Guests on This Episode

PK
Phil Knight
4 podcast appearances

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