Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius — Masters of Scale

✨ AI Summary

Mercedes-Benz aims for all-electric by 2030, a bold move for the iconic brand.
CEO Ola Källenius discusses repositioning the company for future challenges and opportunities.
Focus on luxury market strategy and adapting technology, customers, and workforce.