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Masters of Scale
Masters of Scale

Liquid Death’s Mike Cessario: Trust your taste

Jul 11, 2024 · 00:34:58
✨ AI Summary
  • Mike Cessario explains how Liquid Death made water look cool.
  • Humor and design fueled the brand's growth to a $1.4 billion valuation.
  • He shares how he built the brand to escape professional boredom.

Guests on This Episode

MC
Mike Cessario
5 podcast appearances

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