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Masters of Scale
Masters of Scale

Replay: Plant-based foods need a makeover, with Peter McGuinness

Dec 31, 2024 · 00:29:41
✨ AI Summary
  • Peter McGuinness on missteps in the plant-based food industry.
  • Suggests evolving marketing away from climate change messaging.
  • Discusses Impossible Foods' retail partnerships and brand strategy.

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