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Masters of Scale
Masters of Scale

OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

May 27, 2025 · 00:29:59
AI Summary
  • OLIPOP co-founder and CEO Ben Goodwin discusses how the pre-biotic beverage brand is disrupting the $60 billion soda industry with healthier alternatives
  • He shares leadership lessons navigating rapid growth, rising competition from Coca-Cola and PepsiCo, and Gen Z/millennial consumer shifts
  • Goodwin addresses whether healthy soda is genuinely healthy or a TikTok-driven trend amid scaling pressures

Guests on This Episode

BG
Ben Goodwin
3 podcast appearances

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