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Masters of Scale
Masters of Scale

How Starbucks’ CEO is revamping the brand

Jul 16, 2025 · 00:30:07
✨ AI Summary
  • Starbucks CEO Brian Niccol announces a new Return-to-Office mandate.
  • Niccol shares insights on revamping the brand and business model.
  • AI and tariffs are discussed as future shapers of the Starbucks brand.

Guests on This Episode

BN
Brian Niccol
2 podcast appearances

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