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OMR Podcast

Mit 400-Millionen-Bluff zum König der Außenwerbung: Ströer-Gründer Udo Müller (#921)

Jul 8, 2026 · 1h 38m
AI Summary
  • Udo Müller, founder of Ströer, built a media empire.
  • Started with a 400-million-euro bluff to acquire a competitor.
  • The deal led to Ströer becoming a dominant player in outdoor advertising.

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