PodcastIntel
Sign in Get Started Free
Masters of Scale
Masters of Scale

$300m in year two. The controversy came free, with David Protein’s Peter Rahal

Jun 23, 2026 · 00:20:43

About This Episode

<p>David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win.</p><p>Visit the Rapid Response website here: <a href="https://www.rapidresponseshow.com/" rel="noopener noreferrer" target="_blank">https://www.rapidresponseshow.com/</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

More from Masters of Scale

View all episodes →

Get AI Summaries for Every New Episode

Subscribe to Masters of Scale and get AI summaries, guest tracking, and email digests delivered automatically.

Sign Up Free →