About This Episode
<p>In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and start using common sense to see where attention is actually going. I also discuss the "Barbell Syndrome" - the simultaneous rise of extreme AI digitalization and the return to analog, real-life activations.</p><p><br /></p><p> You’ll learn about:</p><ul><li>The shift from SEO to AEO (Answer Engine Optimization)</li><li>Why I’m betting big on Live Shopping and apps like Whatnot</li><li>The transition from Social Media to Interest Media</li><li>How to use organic social content as a free testing ground for your products</li><li>Why "Convenience is King" will always drive consumer behavior</li></ul>