About This Episode
<p>In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it.</p><p> </p><p>You’ll learn about:</p><ul><li>The Power of Organic Social Media</li><li>How AI Algorithms Create Reach</li><li>Day Trading Attention on Threads and Facebook</li><li>Why Strategy Requires a Volume Mindset</li><li>How to Adapt to Profound Technological Shifts</li></ul>