PodcastIntel
Sign in Get Started Free
Planet Money
Planet Money

How to make a BOOK into a bestseller

May 2, 2026 · 46m
AI Summary
  • Publishers use a playbook to get books on the New York Times Best Seller List.
  • Shadowy techniques and historical "hacking" have been used to boost sales.
  • Understanding these strategies is key to launching a book successfully.

More from Planet Money

View all episodes →

Get AI Summaries for Every New Episode

Subscribe to Planet Money and get AI summaries, guest tracking, and email digests delivered automatically.

Sign Up Free →