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From BROKE to $5M in 2 Years (We Almost Quit…) | Boys Lie

Apr 23, 2026 · 0:55:00
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✨ AI Summary
  • Boys Lie pivoted from cosmetics to hoodies after initial debt.
  • Gigi Hadid's endorsement caused explosive demand for their sweatsuit.
  • The brand grew from $250k debt to $5M in two years.

Guests on This Episode

BL
Boys Lie
1 podcast appearance

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