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How Leaders Lead with David Novak
How Leaders Lead with David Novak

#288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell

Apr 23, 2026 · 1h 11m
AI Summary
  • Pelican CEO James Curleigh reframes selling from products to solutions.
  • Shift from selling protective cases to selling the broader concept of protection.
  • Curleigh's experience includes turnarounds at Levi's and Gibson Guitars.

Guests on This Episode

JC
James "JC" Curleigh
1 podcast appearance

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