About This Episode
RAS KASS IS WIDELY CONSIDERED ONE OF THE GREATEST LYRICISTS TO EVER TOUCH A MICROPHONE. In this exclusive sit down, the West Coast legend joins Sway and King Tech to discuss the art of the bar and the deep roots of hip hop history. From his iconic discography to his latest projects, we are diving deep into what makes a true MC. 🎤🔥 In this episode, Ras Kass breaks down his legendary writing process, explaining how he turns everyday conversations into elite level metaphors and similes. He also shares the emotional experience of receiving the For The Culture trophy, an honor bestowed upon him and other icons like Large Professor, Ken Swift, and Crooked I. This is not just about the music; it is about the blood, sweat, and tears poured into the movement. Sway and King Tech also pull back the curtain on the brand new Sway King Tech Network (SKTN.tv). Launching this April, the network is dedicated to housing the stories of MCs, DJs, B Boys, and fashion icons who keep the culture alive. Whether you are a fan of the Golden Era or the new school, this is the hub for authentic hip hop content. KEY MOMENTS IN THIS VIDEO: 🚀 THE ANATOMY OF A BAR Ras Kass discusses his drive to constantly top his own lyricism and the importance of timing and pocket game. 📱 THE SECRET SAUCE How random conversations and phone notes lead to classic verses that resonate with the streets. 🏆 FOR THE CULTURE A look at the heavy duty trophy honoring hip hops finest and the surprise guests like RZA and B Real who showed up to support. 📺 THE FUTURE OF MEDIA Details on the launch of SKTN.tv and how they are providing a platform for independent creators and cultural icons. 🏙️ NEW YORK STATE OF MIND Ras Kass reflects on his recent organic encounters in New York and the importance of being appreciated as an artist. CHAPTERS 0:00 Analyzing the skill of a master MC 0:55 Writing bars from everyday life 2:10 The For The Culture Award ceremony 4:05 Launching the Sway King Tech Network 5:30 Ras Kass in New York and the organic hip hop spirit Are you ready for the return of real lyricism? Make sure to LIKE this video and SUBSCRIBE to the channel for more exclusive interviews with the architects of the culture. Drop a comment below and tell us which Ras Kass album is your all time favorite! 🎧🙌 VISIT SKTN.TV FOR MORE Subscribe Here! http://bit.ly/SubscribeSU Watch the Best of Sway In The Morning! http://bit.ly/BestOfSITM Check out More From Sway’s Universe http://swaysuniverse.com http://twitter.com/swaysuniverse http://instagram.com/swaysuniverse http://facebook.com/swaysuniverse #SwaysUniverse #SwayInTheMorning #SiriusXM #Shade45 About SWAY’s UNIVERSE Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more. Ras Kass Explains His Lyrical Process & How He Writes Elite Bars | SWAY’S UNIVERSE https://youtu.be/-r_YplJ8uNA Sway’s Universe https://www.youtube.com/UCuS96jkLKpTaGB_OWnwZV_A
