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Speaking of Psychology
Speaking of Psychology

Catching fire: What goes viral and why? With Jonah Berger, PhD

Feb 25, 2026 · 41m
AI Summary
  • Jonah Berger explains why some ideas go viral.
  • Psychological drivers of word-of-mouth sharing.
  • Insights into misinformation spread and online vs. offline sharing.

Guests on This Episode

JB
Jonah Berger
5 podcast appearances

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