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My First Million
My First Million

We named a billion dollar “startup” with the guy that named BlackBerry, Febreeze and Swiffer.

Mar 13, 2026 · 1h 0m
AI Summary
  • Branding expert reveals secrets behind names like BlackBerry, Febreze, and Swiffer.
  • Discussed naming a new fiber startup and the power of problem-solving propositions.
  • Learned that quantity can lead to quality in naming and brand development.

Guests on This Episode

BG
Branding genius
1 podcast appearance

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